![]() ![]() Gutenberg’s invention allowed for Nicolas Jenson’s birthing of Roman type styles in 1470 and more came thereafter. The popularization of illustrated manuscripts and calligraphy back then streamlined the production flyers, pamphlets, posters, and more. In 1450, blacksmith Johannes Gutenberg began printing with blackletter, the same font found in hand-lettered manuscripts and transcriptions. While movable type was invented during the 11th century Song dynasty, it came to fruition with the invention of the printing press. It’s easy to chalk up modern typography to a cool design element, but this method holds substantial historical roots. ![]() Whether you’re a long-time business looking for a design makeover or you’re starting from scratch, we’ll look at how to infuse typography into branding with examples, plus, how to make your own typography designs in Create. Use typography as a logo, define your signature font, and build awareness with brand colors. When put together, typography can be an imperative marketing tool for consistent branding. Branding is used by businesses to infuse particular colors, fonts, and logos into marketing materials, whereas typography-the appearance of text-can be used by anyone. Usually, branding and typography are discussed as separate design methods.
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